Course Overview
Shaping Digital Work Environments and Transforming the Business World
As digitalisation progresses, our familiar working world is being turned inside out. All analog processes are being taken apart, put to the test and translated into the digital world.
Newly developed business areas, changing challenges, working and interacting in a digital environment bring with them the great opportunity and at the same time the necessity to take into account the latest findings from psychology and to integrate aspects of behavioral science for digital change in a way that brings success.
Do you have great visions for our everyday working life of the future, which not only promotes meaningful efficiency but also the well-being of everyone involved? Do you want to help shape New Work, intelligent digital marketing or new products and applications?
Stop dreaming about the working world of tomorrow. Write your own new blueprints for customized solutions and user manuals for the future. Become part of the design and architecture crew with your Master's degree in Digital Business Psychology and make the working world of tomorrow a better and more beautiful place for us all.
Take your know-how in the fields of psychology, digitalisation and business to the next level and use your interdisciplinary expertise to become a crucial link in the digital transformation.
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Course Structure
The Master's degree course in Digital Business Psychology is designed as a full-time course and comprises three semesters. The modules consist of extensive methodological knowledge and in-depth fields in the disciplines of business administration, digitalisation and psychology as well as the topics of megatrends, sustainability and legal requirements.
The Master's degree program follows a unique teaching concept that uses modern methods to combine scientifically sound psychological expertise with a digital understanding of business. The practical training focuses on the topics of innovation, digital transformation and current psychological perspectives on digital work and digital interaction.
Beyond the lecture halls and laboratories, it is already possible to actively participate in various networks with students, lecturers and cooperating partners in the region and beyond during the Digital Business Psychology degree program and to benefit from them in the long term.
Subject Overview
Overview of courses and lectures, SWS (Semesterwochenstunden = weekly hours/semester) and ECTS (European Credit Transfer and Accumulation System) in the Master's degree Digital Business Psychology
career prospects
The field of activity in which psychological insights specifically meet digital business processes and applications is growing steadily and becoming increasingly important. Your degree in Digital Business Psychology will open up a wide range of career opportunities in all areas where psychology, digitalisation and business go hand in hand:
- Digital management consulting
- Opportunity management and optimization of employee acceptance and motivation
- Personnel development through digital learning and training concepts
- Development of marketing strategies and communication in digital media
- Behavioral economics and customer research
- Product management with a focus on user needs and experiences
- Leadership in the digital economy